Magical words that sell how to#
Magical words that sell driver#

This same rule applies when you are contacted by job candidates via email, Facebook messenger, or other digital platforms. Rather than simply providing an answer to the question asked, dig deeper. Instead, Jones recommends that, when confronted with the standard pay inquiry, recruiters should consider flipping the question. If a candidate calls to inquire about pay, don’t give a vague answer like, “We are competitive with the industry standard.” The next words out of the recruiter’s mouth are then typically, “What kind of pay are you looking for?” Jones calls this exchange, “Giving an evasive answer followed by a defensive question.” That does not sound like a recipe for a successful interaction. Don’t answer tough questions with vague answers

According to Jones, when recruiters are asked a question about possible opportunities, their response should be to answer the question with a new question, intended to stimulate the conversation and drive it forward. They either get back to you, or more often than not, they don’t. They request information, and you send it.

Magical words that sell driver#

In fact, the structures of our current conversations with potential driver candidates actually make us into “sales prevention officers.” So, what can we do to create meaningful dialogues with driver candidates that lead to successful job placements? Shift from a Transactional Exchange of Information to a Relational ConversationĪs outlined above, the usual conversation with a prospect is set up as a transaction. Jonesexplains, the way we currently communicate with driver prospects needs a serious overhaul. Unfortunately, as author and speaker Phil M. In today’s driver recruitment landscape, recruiters must begin to think more like salespeople. The prospect disappears, and you are left wondering what went wrong.

He or she requests information on the current opportunities you have available, and you respond by answering their questions and sending them the job description.

Magical words that sell how to#

Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.“Magic Words That Sell:” The Do’s and Don’ts of Driver Recruitment Success with Phil Jonesĭoes this scenario sound familiar to you? A driver candidate contacts you, the recruiter. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. This book is designed for anyone who wants to increase their impact. Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences how teachers get kids to help and service representatives increase customer satisfaction how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights. In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. What are these magic words, and how can we take advantage of their power? They’re better at changing minds, engaging audiences, and driving action. Even our private thoughts rely on language.īut certain words are more impactful than others. They’re how teachers teach, policymakers govern, and doctors explain. They’re how leaders lead, salespeople sell, and parents parent. Words are how we persuade, communicate, and connect.